Bajaj Auto Akurdi plant was established in 1962. The area around was backward without any basic amenities like proper road, communication etc. There was tremendous change in social, economic and demographic aspects as people came from every corner of the country for employment. Local community was looking for opportunities for social interaction and facilities for skill development. Shri. Rahul Bajaj realised the need to initiate programmes for socio-cultural association of various communities in Akurdi, Pimpri & Chinchwad area. He also deeply felt about the families of Bajaj employees, i.e. women and children and their socio-cultural requirements. Thus Samaj Seva Kendra (SSK) was conceptualized. The SSK, sponsored by Bajaj Auto Ltd, was then one of the few CSR initiatives in the industrial areas of Pune. Shri. Rahul Bajaj always believed that business should contribute for the welfare of the community around.

Following Jamnalaljiā€™s legacy of doing social, community work and rural development in the vicinity of factories / offices, Shri.Ramkrishna Bajaj and Shri Rahul Bajaj initiated Jankidevi Bajaj Gram Vikas Sanstha in 1987 under the Chairmanship of Shri.Jayant H.Shah, the then Executive Director, Bajaj Auto Ltd. and the journey began.

Since its inception in 1987, Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) is involved in implementing programmes on imparting quality education, improved living condition through better health care and economic development, sustenance of environment and empowerment of social interaction leading to quality leadership development. The focus of all these activities has been empowering villagers to hold the steering of their own development. JBGVS aims to act as a catalyst and assist the participating rural community in the selected 110 villages of Pune, Aurangabad and Wardha districts of Maharashtra, Sikar district of Rajasthan and Udham Singh Nagar district of Uttarakhand to improve their quality of life, through Poverty Alleviation, Empowerment of Women, Gender Equality and Development of Human and Natural Resources while promoting Ecological Balance.

The programme includes a set of activities consisting of education, health, income generation, environment and social development. The programmes are implemented in partnership with Govt. agencies, other NGOs and the villagers. Efforts are also made to implement maximum number of Govt. schemes in the villages where we work.